法证先锋2
5年53亿，苹果重注F1_我的网站
一 | 正在举办的F1美国大奖赛上，“汽车人”维斯塔潘又发威了。 SANTA FE, N.M. -- A judge on Friday ordered an attempted murder trial for a New Mexico man accused in the shooting of a Native American activist amid confrontations about aborted plans to reinstall a statue of a Spanish conquistador outside a government office.State District Court Judge Jason Lidyard found sufficient evidence to support charges of attempted murder and assault with a deadly weapon against 23-year-old Ryan David Martinez in connection with the shooting that was recorded by bystanders with cell phones and by surveillance cameras.Martinez was arrested on Sept. 28 after chaos erupted and a single shot was fired at an outdoor gathering in Española over canceled plans to install a bronze likeness of conquistador Juan de Oñate, who is both revered and reviled for his role in establishing early settlements along the Upper Rio Grande starting in 1598.The shooting wounded Jacob Johns, of Spokane, Washington, a well-traveled activist for environmental causes and an advocate for Native American rights who is of Hopi and Akimel O’odham tribal descent. Multiple videos show Martinez attempting to rush toward a shrine at the center of prayers and speeches in opposition to installing the statue on that spot — only for Martinez to be blocked physically by a group of men. Voices can be heard saying, “Let him go,” as Martinez retreats over a short wall, pulls a handgun from his waist and fires one shot.Lidyard said Martinez should have known he was provoking a crowd with contrary views who opposed the statue's installation as he repeatedly tried to push or rush past peaceful demonstrators. He highlighted that Martinez had arrived with a fully loaded, concealed handgun in a holster and had a second loaded handgun in his car with two additional loaded magazines of ammunition at hand.“Mr. Martinez’s intentional acts of attempting to enter into an area of counter protesters, whether or not it was a public area, would lead a reasonable person in his same circumstances to know that it would cause provocation,” Lidyard said at a county courthouse in rural northern New Mexico. That he “would intentionally provoke them while knowing full well that he was carrying a concealed firearm is sufficient to find probable cause for attempted murder in the first degree.”The ruling followed nearly five hours of testimony from law enforcement officers, including a sheriff’s deputy who says Martinez repeatedly directed an expetive at him and people around him without obvious provocation. Eyewitnesses testimony was also provided, including from a 23-year-old woman who said Martinez leveled the gun at her after wounding Johns.Martinez, of Sandia Park, has pleaded not guilty to charges of attempted murder and assault with a deadly weapon. Defense attorney Nicole Moss said her client came to take pictures with his cell phone, never hid his identity and was shoved to the ground by several larger men.“Fearing for his life because he was so outnumbered by all these men, he pulled his firearm that he possessed lawfully — he had a concealed carry permit — and he fired one shot at Mr. Johns in self-defense,” she said.The judge also ordered that Martinez remain incarcerated while awaiting trail, citing a long list of safety concerns, some based on newly revealed evidence that Martinez appeared to be converting semi-automatic guns at home to automatic weapons and was building untraceable gun parts at home using a 3D printer. State police also interviewed a former neighbor of Martinez who told them he saw Martinez out at night in a residential neighborhood dressed in body armor with an assault-style rifle and handgun.The judge said he also weighed in violent threats Martinez made against the U.S. Federal Reserve banking system on social media as early as 2018, noting Martinez the FBI warned him in 2020 to refrain from further threatening behavior.Johns remains in fragile health at a hospital in Albuquerque, according to his mother LaVerne McGrath, who attended Friday's hearing. She fought back tears during witness testimony and repeated viewings of videos of the shooting.“I'm sad but I'm really honored for all of the support that's been given to this community, to my son,” she said. “He's got people from around the world joining hands.”Five of Martinez's relatives, including his father, attended the proceedings but declined to comment. They gathered in a circle to pray during one court recess.。他以0.071秒差距击败迈凯伦车队的诺里斯，拿下冲刺赛杆位。 只不过，关于F1最大的新闻，发生在场外。北京时间10月17日晚，苹果官宣拿下F1未来五年的美国本土独家版权，从2026年开始生效。据悉，这份五年合同的总价值高达7.5亿美元（约53亿元），涨幅超过7成，大幅刷新了F1美国本土版权价格。 早在今年2月，ESPN与F1的独家续约谈判窗口已经过期，随后有数家科技、媒体集团出现在了谈判中，包括Netflix、亚马逊....但最终，苹果后来居上取得杆位并登上了领奖台。
二 | 从诸如ESPN这类传统媒体转向苹果这样的流媒体，自由媒体一方面是拿走了牌桌上最多的钱，另一方面也明确释放了变革信号。F1首席执行官斯特凡诺·多梅尼卡利表示： “借助苹果公司的力量，我们将更深入地进入美国家庭、融入美国车迷的文化氛围。这无疑将彻底改变我们在媒体领域的战略布局。
三 | 我们深知苹果公司的专业能力、卓越品质和强大影响力，因此双方达成这项合作是水到渠成的事。” 一次决定F1在美国未来的关键节点，已经到来。 先把时钟拨回至2017年。自由媒体斥资44亿美元完成对F1的控股收购后，就明确提出美国市场优先战略，试图重塑F1的增长曲线。
四 | 但现实非常严峻，F1在美国的存在感远不如纳斯卡、Indy500等赛事，跟其他主流赛事相比更是相去甚远。 版权费说明一切。彼时F1在美国转播权由NBC持有，大约仅为500万美元一年，同期纳斯卡的版权合同是8.2亿美元一年。 但对于想要破局的自由媒体来说，低廉的版权费也意味着更低的试错成本和更高的成长空间。他们干了两件大事：一是推出了自己的DTC服务——F1 TV。NBC觉得这会稀释版权价值，选择不再续约。
五 | 第二件事，是放低姿态把版权免费送给ESPN，后者只需要承担赛事的制作费用即可，F1由此换取渠道与曝光。可见，哪怕是全球最顶级的体育IP，在新市场拓展时也得放下身段。 但F1的“自降身价”，并没有持续很长时间。2019年，Netflix纪录片《极速求生》的推出让F1在美国突然爆火，各种数据指标都蹭蹭上涨，美国本土赛事从一站增加为三站。
六 | 美国企业也加速赞助F1：2020-22年，F1生态中美国企业的数量增加了66%；2025年新签约的赞助中，美国品牌占比达到约34%。 这一切也直接带动了F1版权价值的跃升。从版权费看F1在美国的成长，轨迹大概是这样的：2018年，F1免费把版权给了ESPN；2020年，由于F1的热度上升，ESPN同意象征性的给点钱，双方签下了3年1500万美元的合同。到了2022年，各项指标大涨的情况下，F1也提高了要价，双方签了下每年8500万美元的三年合同。 三年之后，当新一份合同尘埃落定之时，F1美国版权的价格再次猛涨，超76%的涨幅也足以让所有赛事羡慕。从今往后，一年1.5亿美元的价格只是基准。 那么问题来了，为什么苹果会选择如此激进的拿下F1版权呢？其实他们做出了一个“顺水推舟”的选择。
七 | 一方面，通过制作、出品的《F1：狂飙飞车》，苹果早就半只脚踏入了F1的世界中；上映后的商业成绩和影响力，也再次证明了F1在美国、甚至全球范围内的价值。据Box Office Mojo的数据显示，截至今日，《F1：狂飙飞车》全球票房超过了6.29亿美元，也是苹果出品电影票房之最。 如今F1版权到手，苹果在拍摄续集的时候可以有更多的围场权益、配套宣发等等，在这个层面上，第二部电影肯定会比第一部有更多、更密集的F1元素——虽然第一部已经很多了。
八 | 前几天，电影中的虚拟车队APX GP宣布将于2027年加入F2，基本上是确认了电影续集。
九 | 由布拉德·皮特主演的车手桑尼·海耶斯也宣布退役，成为了车队老板。如果你知道好莱坞电影的套路，基本也能猜到第二部电影会拍什么剧情了。 另一方面，苹果过去几年在推进体育内容的系统化布局，在目前美国体育赛事的版权格局中，主流赛事的版权早已被瓜分殆尽且价格高昂，留给新玩家的窗口极小。而F1在过去五年间实现了高速成长，粉丝画像也偏年轻，是少数仍具性价比、符合苹果全球化属性的赛事标的。 不仅全球化属性与F1契合，作为一家科技公司，苹果也会在F1直转播上带来技术升级，提升赛事体验。再加上影视制作能力，苹果或许也能为F1带来“文化升级”。苹果服务高级副总裁彼得·库伊表示，近期会宣布围绕F1正在推进的多种创新举措。 在这里我们也斗胆预测一下，明年iPhone18系列的发布会上，百分之百会出现F1相关的内容，且iPhone18 Pro系列会以某种形式出现在围场中，大概率是作为一个转播机位。 与ESPN这样传统的媒体平台相比，苹果的逻辑并不止于“转播权”本身。
十 | 他们不是单纯把自己当成赛事平台，也不单纯把赛事看成是吸引体育迷眼球的内容，而是通过体育来打通自己的硬件、软件生态。
十一 | 苹果的这步棋，是为了一个更大的内容闭环。 但与此同时，苹果想要的内容闭环，对版权方来说并不一定是好事，美国职业足球大联盟（MLS）证明了这一点。
十二 | 回看苹果与MLS的合作，最初也是从All in开始——苹果花25亿美元拿下独家版权，用“赛季通”把MLS整合进 Apple TV的订阅体系和苹果整体生态之中。 图源：Apple TV 虽然在内容质量上，MLS的确取得了一定进展：直转播质量大幅提升、自制节目增多，梅西加盟后也有了更强的话题性；但由于几乎离开了传统的主流转播平台，曝光度骤降——对不少习惯了电视频道的观众而言，MLS“消失了”。
十三 | 联盟的一些高管也表示，3年后看这笔版权交易“弊大于利”。 “压力”之下，苹果终于开始松口，通过康卡斯特、DirecTV等传统平台分销播放，版权分发策略逐步开放。 对于F1而言，这种路径可能会重演。 F1本身就是一个高频、高话题性的全球赛事，在美国的崛起也非常依赖社媒化，拓宽赛事权限且有意强化车手的个人IP和故事。也就意味着，赛事转播、车手IP化或社媒运营任何一个环节的封闭，都会影响F1在美国积累多年的增长红利。 如果苹果延续MLS早期的封闭体系，将F1集中收拢至Apple TV之内，由此限制渠道和提升受众门槛，对尚未真正打入美国主流体育圈的F1而言，很可能会原地踏步甚至退步。
十四 | 无论从任何角度来说，F1在美国乃至全球的发展，将从2026年开始迎来巨变。我们常说世界上唯一不变的只有变化，但变化并不总是带来好的结果。苹果能否吸取在MLS上的教训，把F1带上全新的发展高度，现在还是一个巨大未知数。 但至少一件事是确定的，自由媒体拿到了7.5亿美元的真金白银。在如今世界经济环境下，这可能是最正确的决定。 本文来自微信公众号：体育产业生态圈，作者：ECO氪体。
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